A Bengaluru-based parenting influencer has ignited a nationwide conversation about the skyrocketing cost of raising children in urban India as she revealed her family's staggering monthly expenses of nearly ₹2 lakh to care for their 10-month-old baby. The viral video, posted by the user under the handle @mamaheartdiaries24, has garnered millions of views and has drawn mixed reactions from the public and parents alike.

The influencer detailed her household's financial burdens, which include a hefty ₹1 lakh home loan EMI and a ₹20,000 monthly nanny fee. She described how housing is currently their largest expense, as they are juggling payments for two properties: a 3BHK apartment in a gated community costing ₹63,000 in rent and maintenance, alongside an EMI for an under-construction flat that has yet to be occupied.

Utilities and household chores further contribute to their monthly financial strain, with WiFi, electricity, and cooking gas adding another ₹4,600 to the budget. To maintain their work-life balance, the couple, both high-level corporate professionals, outsource multiple household tasks, including the employment of a nanny for babysitting, laundry, and feeding duties, which comes in at ₹20,000 per month.

In total, they allocate ₹11,200 for domestic help, employing a maid and two cooks to manage daily meals. Their grocery expenses average ₹21,000, including a premium milk subscription costing ₹6,000. Additionally, the couple budgets around ₹17,000 for travel and leisure, facilitating staycations and dining experiences throughout the year.

Medical expenses are also a priority, with ₹3,000 dedicated to the baby's vaccinations and health check-ups each month. Unpacking the couple's financial realities has led many viewers to express curiosity about their earnings, prompting the influencer to share that she works as a strategy consultant, while her husband serves as a group manager, both earning six-digit salaries.