Bollywood superstar Ranveer Singh has achieved another significant milestone, stepping beyond the silver screen to become the first-ever brand ambassador for Jindal Stainless. This landmark collaboration, announced recently, sees the actor joining forces with the renowned company at a time when he is enjoying tremendous box office success with his 'Dhurandhar' film franchise. The partnership aims to enhance nationwide consumer outreach for Jindal Stainless, leveraging Singh's immense popularity and dynamic persona across various media platforms.

What Happened?

In a strategic move to strengthen its brand presence and connect more deeply with consumers across India, Jindal Stainless has officially onboarded actor Ranveer Singh as its inaugural brand ambassador. This marks a significant departure for the company, which traditionally has not utilized celebrity endorsements. Singh is set to spearhead new campaigns across television, digital, and social media, bringing the versatility and importance of stainless steel into everyday conversations nationwide.

The announcement arrives as Ranveer Singh continues his impressive run in the film industry. He recently delivered consecutive blockbusters with the December 2025 release 'Dhurandhar' and its sequel, 'Dhurandhar The Revenge', which hit cinemas in March 2026. Both films garnered significant commercial success, solidifying his status as one of Hindi cinema's most bankable and popular stars. Mr. Abhyuday Jindal, Managing Director of Jindal Stainless, commented on the association, stating, "Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility of stainless steel closer to people across the country."

Speaking about his new role, Ranveer Singh shared his enthusiasm: "For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust, and authenticity I truly relate to. I'm excited to be associated with Jindal Stainless and look forward to taking the brand's story to audiences across the country." Mr. Vijay Sharma, Director - Corporate Affairs, Jindal Stainless, further added, "Through our association with Ranveer Singh, our first-ever brand ambassador, we aim to strengthen the awareness around stainless steel and its role in nation building. His wide appeal and strong connect with audiences will help us engage with a broader set of consumers and bring the story of stainless steel closer to everyday conversations."

Key Highlights

Ranveer Singh has become the first-ever brand ambassador for Jindal Stainless, marking a new chapter for the company.
The actor will lead nationwide campaigns across television, digital, and social media platforms to boost brand awareness.
This significant endorsement deal comes on the heels of Ranveer Singh's consecutive box office successes with the 'Dhurandhar' film franchise.
Jindal Stainless aims to leverage Singh's dynamic personality and strong audience connection to bring the benefits of stainless steel closer to consumers.
Mr. Abhyuday Jindal highlighted Singh's commitment to his work and his suitability as a partner for the company's growth phase.
Ranveer Singh expressed his personal connection to stainless steel, associating it with reliability and authentic Indian values.
The partnership seeks to raise awareness about stainless steel's crucial role in various sectors, including infrastructure, defence, and aerospace, contributing to nation-building.

Why Does This Matter?

This collaboration holds significant implications for both Jindal Stainless and Ranveer Singh, as well as for the broader public. For Jindal Stainless, an established industrial leader, enlisting a celebrity of Ranveer Singh's stature is a bold step to modernize its brand image and broaden its consumer base beyond traditional industrial applications. It signifies an effort to make stainless steel a more relatable and recognized material in everyday consumer life, moving beyond its functional image. By doing so, the company can educate the masses about the material's durability, sustainability, and crucial role in national development, from kitchenware to critical infrastructure.

For Ranveer Singh, this deal further solidifies his position as a powerful brand magnet, extending his influence well beyond his cinematic achievements. It underscores his appeal across diverse demographics and industries, proving his bankability not just at the box office but also in the corporate world. For the common person, this partnership means increased visibility and awareness of stainless steel's pervasive presence and importance in their lives. It helps consumers understand the material's value in various products and its contribution to India's economic and technological progress, encouraging informed choices and a greater appreciation for domestic manufacturing.